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Be Pure
Hair Fall Defence Lotion

The Be Pure Hair Fall Defence Lotion is a treatment that has been specifically designed to prevent excessive hair loss and stimulate the hair’s natural growth cycle, thanks to its special formula, which has a high concentration of active ingredients: Capilia LongaPPF  and Organic Fennel Extract, which reactivate the microcirculation of the scalp, revitalising it and resulting in hair that is stronger and full of vitality from the very first application.  Up to 89%* hair loss reduction and up to 52%* hair density increase at 150 days.

150 ml size

The Be Pure Hair Fall Defence Lotion contains:

  • *Capilia LongaPPF : obtained from Turmeric, it is an active ingredient with a regenerating action that helps to reactivate the hair bulb, promoting hair regrowth.
  • Organic Fennel Extract: develops an emollient and softening action on the hair and scalp.


*Up to 89% hair loss reduction at 150 days.

Up to 52% hair density increase at 150 days.

tested in vivo and in vitro


Thanks to the regenerating properties of its formula, Be Pure Lotion:

  • Prevents excessive hair loss
  • Stimulates the hair growth cycle
  • Strengthens and revitalises hair

Step 1. Exfoliate

Divide the hair into sections from the top of the head, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin.

Step 2. Cleanse

Apply the Hair Loss Prevention Shampoo and massage the scalp to reactivate microcirculation. Repeat if necessary and rinse well.

Step 3. Regenerate

Apply the Hair Loss Prevention Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes.  Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny.

Step 4:  Fortify

Dry hair, divide it into sections and apply the Hair Loss Prevention Lotion directly to the scalp using the directional nozzle.  Massage until completely absorbed to encourage the assimilation of the active ingredients in the formula, then style.


Repeat the entire treatment at least twice a month.

The Hair Loss Prevention lotion should be applied at least once a day, as needed, for a minimum of three months. For best results, apply before bed to let the plant extracts absorb during the night.

*Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).