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Be Pure
Hair Fall Defence Mask

Be Pure, Hair Mask with Capilia LongaPPF and Organic Fennel Extract: ideal for preventing excessive hair loss and thinning of the scalp. Its formula, which is rich in active ingredients, promotes strengthening of the hair fibre, releasing unprecedented regenerating properties for an extra dose of nutrition. Hair is stronger and more robust, from the roots through to the tips. Hair has renewed body from the very first use.

500 ml size

The Be Pure Hair Fall Defence Mask is enriched with:

  • *Capilia LongaPPF : obtained from Turmeric, it is an active ingredient with a regenerating action that helps to reactivate the hair bulb, promoting hair regrowth.
  • Organic Fennel Extract: develops an emollient and softening action on the hair and scalp.


*Up to 89% hair loss reduction at 150 days.

Up to 52% hair density increase at 150 days.

tested in vivo and in vitro


  • Prevents and counteracts hair loss and breakage in fine hair
  • Regulates the hair growth cycle
  • Intensely nourishes and strengthens

Step 1. Exfoliate

Divide the hair into sections from the top of the head, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin.

Step 2. Cleanse

Apply the Hair Loss Prevention Shampoo and massage the scalp to reactivate microcirculation. Repeat if necessary and rinse well.

Step 3. Regenerate

Apply the Hair Loss Prevention Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes.  Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny.

Step 4:  Fortify

Dry hair, divide it into sections and apply the Hair Loss Prevention Lotion directly to the scalp using the directional nozzle.  Massage until completely absorbed to encourage the assimilation of the active ingredients in the formula, then style.


Repeat the entire treatment at least twice a month.

The Hair Loss Prevention lotion should be applied at least once a day, as needed, for a minimum of three months. For best results, apply before bed to let the plant extracts absorb during the night.

*Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).