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Be Pure
Gentle frequent wash shampoo

Be Pure Gentle Shampoo is suitable for frequent use on all hair types. The active ingredients in the formula deliver deep cleansing of the hair and scalp, without changing your hair’s balance and pH. Composed of fatty acids and vitamins, organic sweet almond extract moisturises and nourishes from inside the hair fibre, while the cornflower active ingredients allow gentle cleansing of the hair.

500 ml size

Be Pure shampoo is designed for frequent use, thanks to its gentle formula that is 100% made in Italy:

  • Organic Sweet Almond Extract: almond is rich in fatty acids and vitamins, revitalising hair fibre, hydrating and nourishing.
  • Organic Cornflower: the softening and hydrating concentrated flavanoids and anthocyanins in cornflower act on the hair fibre with a toning and soothing action.
  • SLS and SLES free, Paraben free, No Colorants, No Silicones, Hypo-allergenic Fragrance, No Oils of Mineral origin.
  • Ideal for frequent use on all hair types
  • Cleans without damaging or changing the physiological pH of the hair
  • Moisturises, nourishes and softens with organic sweet almond extract and cornflower