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Be Pure
Nourishing shampoo for dry and lifeless hair

Be Pure Nourishing Shampoo is rich in natural active ingredients and formulated especially to treat dry and lifeless hair. Cleans, brightens and hydrates lifeless hair, making it soft and silky. The nourishing shampoo is easy to work through the hair and immediately leaves it soft, from the roots to the ends. Enriched with organic oat extract, it has a high concentration of minerals, vitamins and trace elements as well as poppy petals which soothe and brighten hair.

500 ml size

Be Pure nourishing shampoo is designed for dry and lifeless hair with an exclusive formula that is 100% made in Italy:

  •  Organic Oat extract: oats (Avena Sativa) have a high concentration of B vitamins (B1, B2, B12).
  • Organic Poppy petals: rich in alkaloids, mucilaginous substances and anthocyanins, poppy petals have soothing and polishing properties that help to soften and brighten the hair.
  • SLS and SLES free, Paraben free, No Colorants, No Silicones, Hypo-allergenic Fragrance, No Oils of Mineral origin.
  • Pure organic extracts to gently cleanse dry and lifeless hair
  • Hydration and intense shine
  • Hair is left silky and soft