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Be Pure
Protective shampoo for coloured and bleached hair

Cleanses while protecting your colour. Designed for hair damaged by dyes or bleaching, Be Pure Protective shampoo is a practical treatment to protect coloured hair. Its formula, rich in organic pomegranate extract and calendula, moisturises and conditions, protecting from UV rays and delivering maximum shine while preventing your colour from fading.

1000 ml size

Be Pure protective shampoo, 100% made in Italy formula and rich in organic extracts:

  • Organic Pomegranate extract: a fruit rich in Vitamins A, C, and E, iron and antioxidants, strengthens and nourishes hair damaged or weakened by chemical treatments.
  • Organic Calendula: well known for its strengthening, antiseptic and anti-inflammatory properties, calendula nourishes the hair and prevents any loss of intensity and colour fading.
  • SLS and SLES free, Paraben free, No Colorants, No Silicones, Hypo-allergenic Fragrance, No Oils of Mineral origin.
  • Gentle, stress-free cleansing for dyed or bleached hair
  • The organic extract of Pomegranate and Calendula nourish and protect coloured hair
  • The hair fibre is hydrated and restructured