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Be Pure
Protective mask for coloured and bleached hair

The new Be Pure Protective Mask, designed for coloured or bleached hair, is formulated to deliver consistently shiny colour. Applied after shampooing, it intensely nourishes the hair fibre and protects your locks, stabilizing and balancing the colour, to give visible shine. At the same time, the pomegranate extract and calendula, leave hair soft, silky and easy to comb. Shampoo after shampoo, colour doesn’t fade and stays just as intense, while your hair is protected from UV rays.

1000 ml size

Be Pure protective mask 100% made in Italy formula, rich in organic extracts:

  • Organic Pomegranate extract: a fruit rich in Vitamins A, C, and E, iron and antioxidants, strengthens and nourishes hair damaged or weakened by chemical treatments.
  • Organic Calendula: well known for its strengthening, antiseptic and anti-inflammatory properties, calendula nourishes the hair and prevents any loss of intensity and colour fading.
  • SLS and SLES free, Paraben free, No Colorants, No Silicones, Hypo-allergenic Fragrance, No Oils of Mineral origin.
  • Protects dyed hair, preventing discolouration and any reduction in intensity
  • Contains pomegranate extract and Calendula
  • Hair is left soft, silky and easy to comb